If you were to ask me what the best part of being a member of Michael Hyatt’s Platform Launch Team is… I would emphatically reply… interacting with Michael and the other team members! I’ve learned much from them in the few weeks that we’ve gathered together in our virtual meeting place. Today I’m respectfully borrowing an idea from team members Joe and Kimanzi, who each wrote their thoughts on Platform: Get Noticed in a Noisy World and guest posted on each other’s blog. Brilliant idea… and one worth borrowing!
I’d like you to meet Katherine… Believer, blogger and sailor and fellow Platform Launch Team member. She graciously agreed to allow me to post her review of Michael Hyatt’s new release, Platform: Get Noticed in a Noisy World here on my blog.
A Platform for a Servant
When I pray about my work as a writer, I ask to be a servant writer. When I teach, I pray to be a servant teacher. The beautiful secret of Michael Hyatt’s book Platform: Get Noticed in a Noisy World is that you will learn how effective marketing enables you to be a servant to all the people who need the product you have been inspired to create.
Michael Hyatt’s book Platform: Get Noticed in a Noisy World could be viewed as a manual or a project plan. Its 60 content-rich chapters are tightly organized with lists that can be used to assemble a plan for finding and connecting to your twenty-first century tribe. As I was reading, I created for myself a project workbook in order to organize all the work I need to do on my own platform. If you do that work, you will create a strong platform from which to project your message.
However, if you think of the book as simply a collection of “to-do” lists, you miss the feature I found most valuable. Almost from the moment I started reading, I started asking myself questions that require more thought than assigning priorities on a task list. I began to probe through all the words and ideas and dreams that propel me to write in order to reduce all that verbiage to the central message that I can share with passion. When I think about all the people in the world who might fulfill my dream by buying my book, I am also asking how I can offer service to them that propels them to their dreams. I am trying to look at my product through the eyes of my prospective customers, and I am asking myself how to understand their expectations in order to be able to exceed them. In short, Platform is a guide to being a better servant to everyone I meet.
You have probably started to hear the word “tribe” in conversations about marketing. In describing the use of social media to grow your tribe, Michael explains that you need to embark on tribe-building in the spirit of being a servant. Relationships thrive on mutual give and take. You may lure people to visit your tribe with flashy illusions, but unless you give of yourself, your tribe, like your family and friends, will get tired of putting up with you. It sounds almost pharisaic, but Michael states a simple fact about building relationships: you have to make twenty relational deposits for every marketing withdrawal. That advice is lot like Jesus’ statement to Peter that he should forgive a person 77 times. The real message is to give, or forgive as the case might be, without counting at all. This is what a servant does.
It is uncomfortable for people with servant hearts to ask customers to pay. I really needed the chapter entitled “Kiss Marketing Good-bye.” Michael Hyatt says Marketing is no longer about exploiting a market for your own benefit; it is about serving those who share your passion— for your mutual benefit. Read Michael Hyatt’s book Platform: Get Noticed in a Noisy World. Then start building a platform on which you can stand to serve the people who are already wishing for your product.
****Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
By Katherine Harms ©2012 All rights reserved